What You Need to Know About Prose

What You Need to Know About Prose Composition is customary composition (both fiction and verifiable) as recognized from section. Most expositions, arrangements, reports, articles, research papers, short stories, and diary passages are sorts of composition works. In his book The Establishment of Modern English Prose (1998), Ian Robinson saw that the term composition is shockingly difficult to characterize. . . . We will come back to the sense there might be in the old joke that composition isn't refrain. In 1906, English philologist Henry Cecil Wyldâ suggested that the best exposition is never altogether remote in structure from the best comparing conversational style of the period (The Historical Study of the Mother Tongue). Historical background From the Latin, forward turn Perceptions I wish our shrewd youthful writers would recall my unattractive meanings of exposition and verse: that is, composition words in their best request; verse the best words in the best order.(Samuel Taylor Coleridge, Table Talk, July 12, 1827) Theory Teacher: All that isn't writing is section; and all that isn't stanza is prose.M. Jourdain: What? At the point when I state: Nicole, present to me my shoes, and allow me my night-top, is that prose?Philosophy Teacher: Yes, sir.M. Jourdain: Good sky! For over 40 years I have been talking writing without knowing it.(Molià ¨re, Le Bourgeois Gentilhomme, 1671) For me, a page of good writing is the place one hears the downpour and the clamor of fight. It has the ability to give anguish or all inclusiveness that loans it a young beauty.(John Cheever, on tolerating the National Medal for Literature, 1982) Writing is the point at which all the lines aside from the keep going go on to the end. Verse is the point at which some of them miss the mark concerning it.(Jeremy Bentham, cited by M. St. J. Packe in The Life of John Stuart Mill, 1954) You battle in verse. You oversee in prose.(Governor Mario Cuomo, New Republic, April 8, 1985) Straightforwardness in Prose [O]ne can compose nothing discernible except if one continually battles to destroy ones own character. Great composition resembles a window pane.(George Orwell, Why I Write, 1946)Our perfect exposition, similar to our optimal typography, is straightforward: if a peruser doesnt notice it, in the event that it gives a straightforward window to the importance, at that point the exposition beautician has succeeded. In any case, if your optimal composition is simply straightforward, such straightforwardness will be, by definition, difficult to depict. You cannot hit what you cannot see. What's more, what is straightforward to you is frequently misty to another person. Such a perfect makes for a troublesome pedagogy.(Richard Lanham, Analyzing Prose, second ed. Continuum, 2003) Great Prose Exposition is the conventional type of communicated in or composed language: it satisfies multitudinous capacities, and it can accomplish a wide range of sorts of greatness. A very much contended legitimate judgment, a clear logical paper, a promptly gotten a handle on set of specialized directions all speak to triumphs of exposition after their design. What's more, amount tells. Propelled writing might be as uncommon as incredible poetrythough I am slanted to question even that; however great exposition is verifiably unquestionably more typical than great verse. It is something you can go over consistently: in a letter, in a paper, nearly anywhere.(John Gross, Introduction to The New Oxford Book of English Prose. Oxford Univ. Press, 1998) A Method of Prose Study Here is a strategy for exposition study which I myself found the best basic practice I have ever had. A splendid and gutsy educator whose exercises I delighted in when I was a 6th previous prepared me to contemplate composition and refrain basically not by setting down my remarks however for the most part by composing impersonations of the style. Insignificant weak impersonation of the specific plan of words was not acknowledged; I needed to deliver sections that could be confused with crafted by the creator, that duplicated all the qualities of the style yet rewarded of some unique subject. So as to do this at all it is important to make an exact moment investigation of the style; I despite everything think it was the best instructing I at any point had. It has the additional value of providing an improved order of the English language and a more noteworthy variety in our own style.(Marjorie Boulton, The Anatomy of Prose. Routledge Kegan Paul, 1954) Elocution: PROZ

The Role of Slavery in Roman Comedy Essay Example for Free

The Role of Slavery in Roman Comedy Essay A Greek comedic dramatist named Menander composed a play with a similar title. Since Menander’s form is lost, students of history aren’t sure how unique Terence’s variant is. We can associate that probably some with Terence’s adaptation is simply an interpretation or a somewhat altered type of Menander’s. One of the most repeating topics in Greek and Roman Theater is that of the ace and the slave. Pretty much every play by Plautus contained â€Å"the shrewd slave† who outsmarted or derided his master’s activity. George Duckworth depicted this relationship saying, â€Å"It is not really conceivable that, in actuality, old slaves had as much opportunity as the captives of Roman satire, nor might they be able to have been as candid and as impudent,† (Duckworth 288). Topics, for example, this tried to reduce the unforgiving truth of servitude and bigotry through parody. Since Plutarch and Terence delineated slaves more as free men than as detainees, their comedies battled the conventional thoughts of subjection and separation. Before examining bondage in Roman plays, it is imperative to know the traditions of the Roman Theater. Every single Roman resident went to the performance center for nothing, on the grounds that either the city supported the play, or a well off, singular resident paid for the creation. These people may be running for an up and coming political race, so they gave amusement to the Roman individuals to pick up favor with them. The better the play, the better their notoriety would be. When all is said in done, the Romans of the time, battle and carnage were the very pinnacle of wants for diversion. The more sensible and grisly the occasion, the more they had a good time. At that point, ladies were not permitted to have jobs in the theater, and initially phases of Roman Theater, ladies couldn't go to the creations. Little youngsters assumed the female jobs. Yet, most strangely, slaves typically made up the whole cast of a Roman creation. There are twenty enduring plays composed by Plautus. The principal case of a slave carrying on of character is in the play Captivi. In this play, Philopolemus, an Aetolian is caught and sold into servitude under an Elean specialist. His dad, Hegio continues to purchase numerous Elean captives to exchange for his child. He winds up purchasing a notable Elean named Philocrates, who is joined by his own slave, Tyndarus. Hegio plans to send the ace back to Elis to encourage the exchange. Be that as it may, Tyndarus and Philocrates exchanged characters, which would have made the arrangement fail to work out. Hegio is enraged, and arranges Tyndarus to the quarries. David Konstan clarifies the topic of this play as, â€Å"the struggle between a harsh, ordinary dad and a child headed to rebellion by the overpowering power of sexual energy. A typical figure in these plays is the family unit slave, who hazards the dismay of his senior master†¦in request to propel the loving interests of the junior,† (Konstan 59). Rather than the general storyline, Philocrates is the senior ace since he is the first proprietor of Tyndarus. Hegio is the lesser ace since he has as of late acquired Tyndarus. Hegio still holds all control over Tyndarus, however, and this demonstration of insubordination would ordinarily be rebuffed with death for the culprit. Rather, Hegio is persuaded by Tyndarus that his activities were simply out of reliability, and not to insult Hegio. Hegio regards this and chooses to allow him to live. Another acclaimed play by Plautus that contains the job of the guile slave who isn't rebuffed evenhandedly is Rudens. Gripus, the captive of a poor man that lives on the coast goes over a money box while angling, and dreams of what he will do with his crown jewels, clarifying that he will purchase his opportunity and become a despot with his huge riches. Another slave, Trachalio tags along, however, and claims that in the event that Gripus doesn’t split the fortune with him, at that point he will report Gripus to the first proprietor of the fortune. Gripus contends that the fortune is his in light of the fact that the ocean has a place with nobody, and thusly that which is recouped from the ocean has a place with the discoverer. Trachalio proposes they settle the contention by conversing with Gripus’ proprietor Daemones. Daemones sides with Trachalio, who needed the fortune not for himself, however for the first proprietor, Palaestra. Daemones then criticizes Gripus for his childishness, â€Å"Daemones furiously sends him into the house and whines about the low quality of slaves; fortunately, he reflects, Gripus didn’t meet another such as himself, or both would have been embroiled in the crime,† (Konstan 84). Trachalio is the finesse slave in this model, and he, as Tyndarus, isn't propelled by narrow minded reasons, however by making the right decision. This is the motivation behind why the shrewdness slave is praised in Roman Theater. Duckworth portrays the mentality of this slave as, â€Å"the opportunity and impoliteness of the comic slaves, their insusceptibility from genuine discipline, their upbeat go-karma existence†¦combine to illustrate slave life that bears little connection to reality,† (Duckworth 290). In his exposition entitle Comic Shackles, Ulrike Roth expounds on this point saying, â€Å"But Geta’s concern isn't proof for the work of binded work on the land. Both Plautus and Terence, at that point, don't utilize the picture of the anchored slave for chip away at the place where there is Roman slave owners,† (Roth). The slaves don’t really endure any torment over the span of the creations. Truly, the Roman ace doubtlessly would have rebuffed his slave for even the most minor errors, just to keep his notoriety for being a man in power. Duckworth says that, â€Å"however much the captives of satire allude to whips and chains, to the factory and the quarry and the cross, they only from time to time experience them in the plays. The continuous use by captives of sobriquets like mastigia, furcifer, uerbero, verbereum caput, as terms of talk or misuse doesn't imply that the slaves are fundamentally alluding to disciplines which they or their individual slaves have themselves undergone,† (Duckworth 290). Plautus and Terence would prefer not to show reality with regards to bondage of the time in their creations. This might be with the goal that they didn’t affront anybody by summing up what â€Å"most† Romans did. On the off chance that a play was inadequately gotten, at that point the resident who put resources into the creation would almost certainly wreck the name of the dramatist. Duckworth clarifies that, â€Å"when the interest is coordinated against a bombastic trooper or a vile leno, the slave’s plots have the endorsement of different characters and the compassion of the onlookers. Such cunning is fruitful and there is no doubt of punishment,† (Duckworth 288). At the point when the crowd is on the cheat, there is no requirement for discipline according to the crowd. This procedure is basic in Roman theater. It makes the slave, a savage sort according to most Romans, the legend of the play; a fundamental part in the result of the story. Much the same as in Miles Gloriosus. Plautus expounds on the character of Palaestrio as another case of this theme. He plots and plans against his new ace Pyrgopolynices so as to restore the abducted Philocomasium to his previous ace, Pleusicles. Pleusicles covers up with an elderly person nearby subsequent to accepting a letter from Palaestrio about their area. Palaestrio makes an opening in the divider with the goal that the young lady can visit her genuine romance behind the soldier’s back. The arrangement nearly bombs when another slave sees the young lady with another man, however through his slyness Palaestrio figures out how to persuade him it was the girl’s visiting twin sister. He at that point enrolls the assistance of a mistress to sub for the neighbour’s spouse and tempts the officer so he will liberate the young lady. The trick is effective, and Palaestrio escapes with his old ace and the young lady. The opportunity that Palaestrio has in this play is something to be wanted by all slaves. The way that he could discover paper to compose a letter to his lord covertly and that he could even compose at all is difficult to envision of a slave during this timespan. Be that as it may, his disobedience of the out of line warrior Pyrgopolynices is respected by the crowd since he is one of the fundamental characters. This delineation of the life of a slave isn't one of the real world, however it makes for good diversion. The exculpating of slaves and the guile slave are two significant themes in Roman theater. Duckworth states, â€Å"Angry threats†¦are not to be paid attention to. They are increasingly valuable in depicting the comic parts of a youthful man’s anxiety or an old man’s anger than in illuminating the connection of ace and slave in antiquity,† (Duckworth 289). The slave is typically intended to be a darling character that either urges the primary character to make the wisest decision or is simply the principle character.

To what extent does contemporary critical media theory illuminate the Essay

What exactly degree does contemporary basic media hypothesis light up the ongoing broad communications inclusion of the neighborhood government drove mil - Essay Example Headway in correspondence advances have progressed in the direction of changing the very meaning of strategic maneuver in worldwide governmental issues, the systems utilized in worldwide legislative issues for accomplishing goals, and the sort and number of players in the worldwide political procedures. Inferable from the changes got by the new age media, governments worldwide have been denied of their monopolist control on dispersal of data, while people, activists and different other non-state on-screen characters have sprung into noticeable quality inside global relations, as respects struggle or fighting goals. At present both state and non-state entertainer are looking towards utilizing delicate force that amalgamates tact with delicate force, and moves in the direction of changing the benefits of delicate force into substantial exercises (Nye, 2004, 4-5). In the contemporary type of media correspondence, the basic hypothesis assumes a significant job in scrutinizing the applied standards in any unfurling occasion (like the pretended by the national government during a common war), so as to pass judgment on the circumstance and achieve a positive change. Regardless of, the significance of basic media during the hour of contention/fighting and harmony goals, the territory stays disregarded by present day specialists, with significant center being given to the unfriendly impacts of media in beginning a contention (Hume, 2000). This is attributable to the way that broad communications, similar to TV, radio assumed a significant job in inciting brutal clashes in different pieces of the world like, Bosnia and Rwanda (Malley, 2009). The negative impacts were additionally seen in the Danish animation contention where media offered ascend to a savage clash inside the Islamic world. A lion's share of the specialists have seen that the media will in general irritate struggle circumstances with proposals that media must opposite its job and contribute emphatically to wards compromise and transitional equity stage (Gilboa, 2009). In this unique situation, we will look at the job of media, during times of contention and during the post-common war transitional stage, and inspect it under the focal point of contemporary basic media hypothesis, with exceptional spotlight on the as of late finished up government drove military fighting in Sri Lanka. Conversation Critical hypotheses in human correspondence The old style hypothesis of Marxism: In the twentieth century political domains, Marxism based social hypothesis (approximately dependent on ideas estimated by Karl Marx and Friedrich Engels) shaped to be one of the most significant mainstays of sociologies, that in principle opposed the controlling social request (as respects, the contemporary ideological, political and financial requests). This is apparent in The Communist Manifestoâ published in 1848 where Marx battled that inside the domains of society, the methods of creation chooses the idea o f the social request. They further guessed that economy (alongside its establishments) structures to be the fundamental social structure (basic base superstructure). In entrepreneur social requests financial benefits inspires creation and those that make benefits control the specialist classes. To acquire freedom the laborers must ascent against the predominant financial request, the related establishments and the prevailing

2014 U.S. News Undergraduate Business Ranking

2014 U.S. News Undergraduate Business Ranking by: John A. Byrne on June 30, 2014 | 2 Comments Comments 60,197 Views June 30, 2014When U.S. News World Report asked the deans and senior faculty at accredited business schools to rate the quality of undergraduate business programs, the University of Pennsylvanias Wharton School came out on top. Wharton was followed by MIT, UC-Berkeley, Michigan and New York Universitys Stern School.Compared to U.S. News overall ranking for national universities, its undergraduate business program list is a stripped-down, no frills version. It is based entirely on the magazines survey of business school deans and senior faculty, many of whom vote on the basis of a programs reputationnot its true quality.   In the spring of 2013, participants were asked to rate the quality of all programs they were familiar with on a scale from 1 (marginal) to 5 (distinguished). Some  36 percent of those surveyed responded.The results of that survey vary greatly from both U.S. News overall ranking of national universitieswhich is based on a much wider set of criteria including SAT and ACT scores, high school rank of enrolled students, graduation rates and other factors. Indeed, the numerical ranks of schools  also differ greatly from the only other authoritative ranking of undergraduate business programs published every year by Bloomberg BusinessWeek, which started ranking undergraduate programs in 2006.DIFFERENCES IN METHODOLOGY YIELD VASTLY DIFFERENT RESULTSWhile U.S. News, for example, ranks the undergraduate program of the Mendoza College of Business at Notre Dame  in a tenth-place tie with Cornell and Indiana, BusinessWeek gives the school its top rating. Mendoza, in fact, has finished first in each of the past four years of the BusinessWeek ranking from 2013 through 2010. BusinessWeeks methodology is much more complicated and inclusive. It is based on surveys of students, employers and schools. The student portion of the survey al one  includes  44 questions about teaching quality, access to faculty, school facilities, career services, and more. Overall, meantime, U.S. News ranks Notre Dame as the 18th best national university in the U.S. If youre considering majoring in business at Notre Dame, should you think of it as the No. 1 school, the No. 10 school, or the No. 18 university? Thats a legitimate question and thats why its helpful to look at the U.S. News ranking in comparison with how the university fares in U.S. News overall ranking as well as how a given program is ranked by Bloomberg BusinessWeek (U.S. News releases its annual ranking every September, while BusinessWeek publishes its annual list early April). At the end of the day, we think that a universitys brand and reputation often matters more than a ranking of a program, so on many levels the overall rank of a university is even more important than the rank assigned its business program. Thats especially true because many universities, inclu ding Princeton, Harvard, Yale, Dartmouth, and Brown, dont have an undergraduate business program. More often than not, a student can major in economics at these higher ranked schools and use that degree to get a prestige job in a business organization.So whats better? A degree from Harvard, Stanford, Yale, or Princeton with an economics major or a degree from one of the other top universities with a business major? If you can get into the Harvard, Stanford, Yale, or Princeton, we think thats a far better bet than simply going to the best college with a highly ranked business major. Of course, those four schools are among the most selective in the world. Very few of the students who apply to those schools are able to gain admission.Thats why, however flawed, these rankings can be helpful to both parents and would-be students. They give you at least some indication of which schools have the best business majors for undergraduates.(See following page for our ranking tables) Page 1 of 3 123 »

Essay on Foot Locker, Inc - 8899 Words

Foot Locker, Inc. 1 Running Head: FOOT LOCKER, INC. A Strategic Analysis of Foot Locker, Inc. Richard A. Sweeney A Senior Thesis submitted in partial fulfillment of the requirements for graduation in the Honors Program Liberty University Spring 2009 Foot Locker, Inc. 2 Acceptance of Senior Honors Thesis This Senior Honors Thesis is accepted in partial fulfillment of the requirements for graduation from the Honors Program of Liberty University. __________________________ Paul E. Young, Ph.D. Thesis Chair __________________________ Edward M. Moore, Ph.D. Committee Member __________________________ Kendrick W. Brunson, A.B.D. Committee Member __________________________ Marilyn L. Gadomski, Ph.D. Assistant Honors†¦show more content†¦The entrance into the twentieth century proved to be promising for Woolworth when, in 1905, he incorporated as F.W. Woolworth Co. with $10 million in sales and 120 stores. For the remaining years after, until his death in April of 1919, Woolworth guided the company through prosperous times and â€Å"by the company’s 50th anniversary in 1929, there were 2,247 Woolworth stores in the United States, Canada, Cuba, England, and Germany† (para. 16) with sales over $300 million annually (Funding Universe, 2005). After growing accustomed to the shallow pockets of consumers during the Great Depression and the Second World War, Woolworth Co. failed to take advantage of the growing prosperity being experienced by consumers during the post-war era. According to Funding Universe (2005), â€Å"It was keeping costs down and prices low at a time when customers wanted service and when prosperity made prices a secondary consideration† (para. 19). Although the company recognized the need for change, Woolworth Co struggled for many years to keep pace with the growth trends of its competitors. In 1974, the company had a spark of success when the first Foot Locker stores opened, which would later prove to be very profitable. However, by the mid-1990s, the company had severe cash flow problems (Funding Universe, 2005). â€Å"Thanks to dwindling profits, by early 1995, the company was nearly out of cash, and short-term debt had swelled to $853 million† (para. 38). As the new chief executiveShow MoreRelatedEssay about Finish Line and Foot Locker1175 Words   |  5 Pages †¢ Company Description o Finish Line, Inc. is the second largest leader athletic based company in the United States. The company was founded in 1976 and now operates over 600 stores in 48 states. Finish Line is the franchise company of the Athlete’s Foot in Indianapolis, Indiana. By 1981, the company expanded beyond the 10 franchises they owned. 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Marketing Plan of Triathlon

Question: Discuss about theMarketing Plan of Triathlon. Answer: Positioning Analysis Positioning analysis is the process of analyzing the brand perception among the consumers. The process helps to understand how the product fits into the targeted market (Cant et al 136). The target market here comprises of those people who are sports and fitness oriented and athletes (Richter 81). Triathlon is perceived as a popular brand for athletes, which gives the people a platform to enhance their sports skills. It is perceived as an elite brand which brings people from different background together, who compete with each other to groom their talent. Market Potential and its Segmentation Market segmentation helps to divide the wide range of consumers into segments based their characteristics. It helps to identify the markets which lead to product development as per their requirements (Weinstein 21). Market can be segmented based on demography, geography, psychographs and behavioral components. For sports section, demography component would help to understand the various market segments. Demography: The people who practice sports can be divided on the basis of their age, gender and educational level. The people who practiced sports in the year 2015 have been found belonging to the group of 15-19 years, followed by the group of 20-24 years which is followed by the group 25-34 years (Spanish Ministry of Education, Culture and Sport). The people above 75 years of age played minimum sports. Further, on the basis of educational level, around 85.2% of the students played sports, which was followed by 79% of single people living with their parents (Spanish Ministry of Education, Culture and Sport). Students who were pursuing tertiary education were found to be around 73% of their group (Spanish Ministry of Education, Culture and Sport). 65.5% of the working people played sports in the year 2015 (Spanish Ministry of Education, Culture and Sport). The number of men who played sports was found to be more than that of women. From the above statistics it can be derived that youngsters are more sports loving than the aged people. Professional status also played a very important role in influencing the people for sports. People who were unemployed or single at home preferred sports more than the people who had a job. In order to understand the market potential, a clear picture of sports statistics need to viewed. Cycling was the most preferred sports followed by swimming. Hiking and mountaineering stood at number 3 and played by 31.9% of the people (Spanish Ministry of Education, Culture and Sport). The other sports such as running, football, tennis, basketball and chess were also preferred. Thus, the market was dominated by the sport cycling and was a major attraction among the people. Hiking also remained to be an influential sports activity. The main motivator of the sports activity was to stay fit and adopt a healthy lifestyle. Fun and entertainment was also an influential factor for the activity. Health factor played a significant role in attracting the people and the major population belonged to youth category (WHO). Definition, Analysis and Development of the Product Triathlon Madrid After thorough market analysis, it has been found that after cycling, hiking and mountaineering is the most preferred sports in Spain. Therefore, hiking and mountaineering would attract number of people from the country. The sports activity would consist of three phases namely mountain climbing, mountain trekking and rappelling. Mountain climbing is a thrilling sports activity which requires full strength of the body to climb up the mountain. This is a risky activity and thus safety and precaution are of great concern here. People need to wear safety equipments such as rope, helmet, shoes to protect the body from getting harmed from the steep mountains. The people also need to go through the instructions before they can begin to climb. Once people have climbed the mountain, then they would start with their hiking through a vigorous walk in order to give some rest to their body. The people would get a chance to have a beautiful view of the mountains. In this phase, people would be served with refreshments so that they could revive their energy. Refreshments could involve healthy and energy drinks which would energize the climbers. This phase would offer a unique experience to the participants and would take them through an adventurous tour of the mountain and forest. Once people have completed their hiking phase, then they would climb down from the mountain through rappelling. Again this is a risky activity and safety and precaution are of utmost concern. This activity can be conducted where the cliff is steep and cannot be descended easily. The activity involves lot of fun and entertainment because of its adventurous nature. A great technique would be required to conduct this activity by developing rope access for the descendents. Thus, the Triathlon Madrid would comprise of a sport activity called hiking and mountaineering with the sports activity mountain climbing, hiking and rappelling. Unique Selling Proposition (USP) Hiking and mountaineering is a complete fun and adventurous activity which would be enjoyed by the people of Spain. From the market analysis, it has been derived that people of Spain are very health conscious and love sports activities which involve physical exercise. The unique selling proposition of hiking and mountaineering would be its involvement of physical strength to climb up the mountain. Its another major attraction is the picturesque view of the hills and mountains which would give an opportunity to the members to admire the beauty of nature. Mountain climbing has several health benefits such as it enhances cardio-respiratory fitness and muscular fitness. People who do hiking have very lower chances of suffering through heart disease and having heart stroke (Adams). Further, hiking and climbing also reduces cholesterol and increases the density of bone (Robinson, Kara Mayer). The people who do this kind of sport are likely to get depressed and have better quality sleep because of the physical exertion. Another advantage of mountain climbing is that it also reduces weight because every hour burns around 370 calories. This also reduces the risk of death by 40% (Wise). Thus, hiking and mountaineering sports activity has been found to be very healthy for the adults and increases their immunity which reduces the chances of heart diseases (Loughman). Apart from adults, it has also been proved to be healthy for kids and builds their physical strength. The kids who perform this sports activity have lesser chances of gaining excess weight and developing cardio diseases. The children are also less prone to depression and have quality sleep at night. Apart from offering fitness, the sports activity would also offer scenic beauty and people would be able to live within the nature for several hours. The people of Spain look towards some excitement in their lives because they get bored of their daily routine activities (Spanish Ministry of Education, Culture and Sport). Students and adults both prefer to have an adventurous day to add some excitement to their lives. One day close to nature would mesmerize them and cheer them up. Adventurous sports have become one of the attractive and lucrative activities in the country and this sport activity would attract people from every segment of the country including men, women, children, working and unemployed. Establishment of the Market and Growth Strategy To establish the market for the new Triathlon Madrid Sports, the federation needs to put effective efforts by excelling into three areas: course, capability and conviction (IBM). The management team needs to understand that they need to set the right course for the growth of the sports. This require a clear and concrete layout of a plan which would not be only limited to the history but would rather have its own identity. Passion, participation and performance are the three pillars on which the strategy would be framed. These three pillars reflect the values and beliefs of the organization and the gives a course of direction to the triathlon (Triathlon Australia). The core strategy of the new triathlon sports would revolve these three pillars. Passion would build enthusiasm among the people for the sports activity which would increase the level of participation among the people. This would all the way lead to strengthening of the performance of those who are excellent sports players or athletes. The strategic plan would focus on three major areas including engagement, access and pathways. Engagement would give an opportunity to engage with around 46 million people who are keen to participate in the program (Worldometers). The new sports activity would be the key driver of interest among the people of Spain. The program seeks to attract the elite sports players of the country. Engagement would be carried out through seeking aid from the government, event organizers and other possible influential stakeholder. The program details would be uploaded on all the digital platforms including website, social media etc. The awareness among the people would be conducted through media, public relations, brand building and other marketing activities. The focus of the product would be on two major segments of 15-19 years students and 20-24 years adults. This demographic segment has been analyzed to be the most contributing segment toward sports activities. Access would help to create a sense of belonging for the members. Clubs and coaches would assist in the process of access to the people. The clubs would be given the freedom to attract new members by collaborating with the government. They would also be responsible to design the promotional activities to attract the new members. The last focus area pathways would ensure to provide lifelong journey of sports to the members. Sports oriented people would be able to alleviate their career through the sports activities. Stage Planning Stage 1: Setting goals and objectives In order to start the process of introducing new product of triathlon, it is important that the goals and objectives are very well defined (Gilligan and Wilson 43). The mission of the triathlon team is to imbibe the culture of sports into the nation by instilling enjoyment, achievement, dignity, courage and belongingness among the people. Thus, the purpose of the triathlon is to revive the concept of sports within the nation by challenging them which they are willing to accept. Stage 2: Assessing the current scenario The current situation of triathlon is that its ongoing sports activity of cycling, swimming and running has begun to decline because of team distraction. This has resulted in breakup of the current team and new president of the team has been elected who has suggested the introduction of new product in the market to attract the members. The new sports product hiking and mountaineering would blow peoples mind across the nation and attract huge number of people. Stage 3: Marketing Mix (4Ps) Marketing mix is a foundation concept which helps an organization to carry out its marketing objectives through a set of marketing tools (Kubicki 19). Traditionally, there are 4Ps of marketing mix which are product, price, place and promotion. Product: The product is created to satisfy the needs of the consumer. Hiking and mountaineering is the product which has been designed considering the need and requirement of the consumer. The product in this case is intangible because people would get to experience the sports activity. A product has its own life cycle which includes growth phase, maturity phase and sales decline phase. Price: Price is the amount that is paid by the consumer for buying the product. In this case the members have to register themselves with the club to enjoy its sports services. Promotion: For promotion different channels would be used including digital media, offline media, public relations and events and activities. Digital marketing would involve marketing through website, social media, and other digital platforms. Place: Place refers to the place of stores and outlets where consumers can come and purchase the service and product. The place here would be the hilly and mountainous region, where people would enjoy sports activity. Stage 4: Implementation of Plan Once the strategy has been designed, it would then put to implement to drive the results. The team would be responsible for carrying out the activities which are defined above in growth strategies involving coordinating and partnering with the companies, government and other influential stakeholders. Apart from this, the team members of triathlon would also be responsible for attracting new members through different promotional activities. References Adams, Jeff. The Many Benefits of Hiking. Active, https://www.active.com/outdoors/articles/the-many-benefits-of-hiking. Cant, MC et al. Marketing Management. Juta and Company Ltd, 2009. Gilligan, Colin and Wilson, Richard M.S. Strategic Marketing Planning. Routledge, 2012. IBM. The growth triathlon. Forbes, https://images.forbes.com/ibm/pdfs/GE510-3992-00F.pdf. Kubicki, Morgane. The Marketing Mix:Master the 4 Ps of marketing. 50 Minutes, 2015. Loughman, Alison. Benefits of hiking: There's science behind the feel-good workout. Daily Camera, https://www.dailycamera.com/get-out/ci_26280550/benefits-hiking-theres-science-behind-feel-good-workout. Richter, Tobias. International Marketing Mix Management:Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets. Logos Verlag Berlin GmbH, 2012. Robinson, Kara Mayer. How Hiking Is Good for Body and Mind. Webmd, https://www.webmd.com/fitness-exercise/features/hiking-body-mind. Spanish Ministry of Education, Culture and Sport. Survey Of Sporting Habits In Spain 2015. Mecd, https://www.mecd.gob.es/servicios-al-ciudadano-mecd/dms/mecd/servicios-al-ciudadano-mecd/estadisticas/deporte/ehd/Survey_of_sporting_habits_in_Spain_2015_Synthesis_of_results.pdf. Triathlon Australia. Our Strategy 2016-2019. Triathlon Australia https://www.triathlon.org.au/Assets/Triathlon+Australia+Digital+Assets/2016-2019+Strategic+Plan.pdf. Weinstein, Art. Handbook of Market Segmentation:Strategic Targeting for Business and Technology Firms, Third Edition. Routledge, 2013. WHO. Spain Physical Activity Factsheet. WHO, https://ec.europa.eu/assets/eac/sport/library/factsheets/spain-factsheet_en.pdf. Wise, Abigail. Proof That Hiking Makes You Happier And Healthier. The Huffington Post, https://www.huffingtonpost.in/entry/how-taking-a-hike-can-mak_n_5584809. Worldometers. Spain Population. Worldometers, https://www.worldometers.info/world-population/spain-population/.

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